Last week, Keep Oregon Green and the Oregon Department of Forestry brought Mike Riley, Oregon State University Head Football Coach and Mark Helfrich, University of Oregon Head Football Coach together to tackle wildfires.
The three, 30 second, PSA’s remind Oregon residents about the value of defensible space, the risks of backyard debris burning in piles and burn barrels, and guidance for effective camp fire safety.
Along with the PSA’s, Smokey Bear came out for ESPN’s College Game Day broadcast from Eugene, OR, at last weekend's Michigan State Spartans vs. Oregon Ducks game. You’ll see Smokey Bear 50 seconds into the highlight video from GoDucks.com.
I caught up with Kristin Babbs - President / CEO of Keep Oregon Green, who shared that human caused fires on the rise in Oregon this year and that the memories are still fresh from the state’s difficult 2013 fire season. She explained that both coaches immediately saw the great value in advancing the preparedness and Firewise message. The toughest part was just lining up their full schedules to make it work.
The PSA’s were filmed in June, have been shown during games and shared by the Oregonian newspaper’s oregonlive.com within their wildfire articles.
Kristin noted that a billboard campaign highlighting the head coaches’ message on the highways leading up to both stadiums is being considered.
Here at Firewise, we applaud the work of Keep Oregon Green and Oregon Department of Forestry for this great preparedness outreach. We also thank Head Coach Riley and Head Coach Helfrich for coming together to remind Oregon residents that they all can tackle wildfires together.